Sign in to oncemoreplease.com
    Login with Google
     Login with Facebook
    Login with Twitter
  • English
  • Hindi
  • Malayalam
News
The World Health Organization (WHO) welcomed the landmark decision from Australia's High Court to dismiss a legal challenge from the tobacco industry, and called on the rest of the world to follow Australia's tough stance on tobacco marketing.

Several major tobacco companies challenged Australia's legislation to require cigarettes and other tobacco products to be sold in plain packaging without any branding. But the industry's attempt to derail this effective tobacco control measure failed. As of December 2012, Australia will be the first country to sell cigarettes in drab, olive-green packaging without branding.

With Australia's victory, public health enters a brave new world of tobacco control. Plain packaging is a highly effective way to counter industry's ruthless marketing tactics. It is also fully in line with the WHO Framework Convention on Tobacco Control. The lawsuits filed by Big Tobacco look like the death throes of a desperate industry. With so many countries lined up to ride on Australia's coattails, what we hope to see is a domino effect for the good of public health.
Other news